The software’s campaign management functionality will allow campaigns to be targeted down to an Ontarian city level as well as by language (for French-speaking communities), time of day and device. The OLG.ca affiliate program’s integration with the Income Access platform, with its robust tracking and reporting technology, will enable affiliates to deploy data-driven affiliate campaigns across multiple channels, including offline. iGaming and state lottery affiliate channels. The brand’s significant reach online and in-store is strengthened by marketing campaigns spanning digital channels, TV, OOH, print media and radio.Īffiliates joining the OLG.ca program will receive dedicated support from Income Access’ in-house team of Canadian affiliate managers, with a track-record growing U.S. Affiliates in Ontario, across Canada and internationally, will now be able to promote OLG.ca for play within Ontario, with its broad product offering, which includes iCasino and sports-betting on PROLINE+.Īffiliates will also benefit from OLG.ca’s strong brand recognition and brand equity in Ontario, with 100% of its profits reinvested back into the province. The Income Access-powered OLG.ca affiliate program marks a milestone for the Canadian gaming industry, as the first affiliate program for a provincial lottery and gaming brand. The company has processed payments for OLG.ca since the online gaming brand’s launch in January 2015. The new OLG business relationship with Income Access, which was founded in Montreal in 2002, builds on OLG’s longstanding partnership with Paysafe.
The new OLG.ca affiliate program is powered by the affiliate software of Income Access, Paysafe’s marketing technology and services provider, which is also managing the program. Paysafe (NYSE: PSFE), a leading specialized payments platform, today announced its expanded partnership with the Ontario Lottery and Gaming Corporation (OLG), the Ontario government agency that conducts and manages gaming facilities, the sale of province-wide lottery games, and OLG.ca internet gaming, including its digital sports platform PROLINE+. Paysafe’s Income Access powers and manages first Canadian provincial lottery and gaming affiliate program for OLG.ca online gaming brand for Ontario
0 kommentar(er)
